Comments on: Referral Fees for New Business http://inquisix.com/blog/2007/10/09/referral-fees-for-new-business/ Trusted Referrals™ & Inquisix Connects Businesses to MORE Business Mon, 15 Mar 2010 14:50:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: pc4media http://inquisix.com/blog/2007/10/09/referral-fees-for-new-business/comment-page-1/#comment-5 pc4media Sat, 20 Oct 2007 12:20:48 +0000 http://64.34.162.85/blog/2007/10/09/referral-fees-for-new-business/#comment-5 Referral fees are a slippery slope, and less effective than a salesperson that knows how to prospect and network effectively. I firmly believe that the reason someone should refer someone is because the selling party can solve a buyer's problem. Someone who is receiving a referral fee may have that intention. However, by accepting money from the selling party, their intentions can be considered suspect. Once someone's intentions are suspect, trust is loss. And trust is critical in an relationship when a referral is made. If that's not there, the "referral" is useless. Of course, I'd love to see some numbers that support "referral fees" as a reliable "go to" market method. But I suspect they are always a bastard step child to other methods of prospecting. Atleast with Jigsaw, there is no personal connection where trustworthiness and good intentions are implied. It's not much different than scraping the web for contact info. I'd rather someone get my info there and cold call me, then pay one of my trusted contacts to introduce me. PS. you have to get rid of this registration process if you want people to actually comment on here. the average person won't make the effort. if you're worried about comment spam, use akismet. Referral fees are a slippery slope, and less effective than a salesperson that knows how to prospect and network effectively. I firmly believe that the reason someone should refer someone is because the selling party can solve a buyer’s problem. Someone who is receiving a referral fee may have that intention. However, by accepting money from the selling party, their intentions can be considered suspect. Once someone’s intentions are suspect, trust is loss. And trust is critical in an relationship when a referral is made. If that’s not there, the “referral” is useless.

Of course, I’d love to see some numbers that support “referral fees” as a reliable “go to” market method. But I suspect they are always a bastard step child to other methods of prospecting.

Atleast with Jigsaw, there is no personal connection where trustworthiness and good intentions are implied. It’s not much different than scraping the web for contact info. I’d rather someone get my info there and cold call me, then pay one of my trusted contacts to introduce me.

PS. you have to get rid of this registration process if you want people to actually comment on here. the average person won’t make the effort. if you’re worried about comment spam, use akismet.

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