On my office bulletin board I’ve saved an old note from the first days of my sales career that lists the reasons why people buy. I don’t know the source anymore (if you do, please tell me so I can properly give credit).

Reasons Why People Buy

To Increase
- Profit
- Satisfaction
- Confidence
- Convenience
- Pleasure

To Improve
- Customer relations
- Employee relations
- Image
- Status
- Earnings

To Protect
- Investment
- Self
- Employees
- Property
- Money

To Reduce
- Risk
- Investment
- Expenses
- Competition
- Worry
- Trouble

To Make
- Money
- Satisfied customers
- Good impressions

To Save
- Time
- Money
- Energy
- Save

I recently found the 50reasonswhy website that takes the reasons from Geoff Ayling’s “Rapid Response Advertising” and adds pictures to illustrate creative ways to sell.

What are you selling?