Comments on: Collecting online friends like airlines miles http://inquisix.com/blog/2008/01/03/collecting-online-friends-like-airlines-miles/ Accelerate Your Sales Cycle thru Trusted Referrals Tue, 06 Jan 2009 02:46:08 +0000 http://wordpress.org/?v=2.6.3 By: Bruce Weinberg http://inquisix.com/blog/2008/01/03/collecting-online-friends-like-airlines-miles/#comment-25 Bruce Weinberg Sat, 05 Jan 2008 03:24:36 +0000 http://inquisix.com/blog/2008/01/03/collecting-online-friends-like-airlines-miles/#comment-25 A reasonable perspective, and, an important topic...Economics Nobel Laureate Ken Arrow did indicate that trust is the key to reducing friction in commerce...trust is key for successful relationships and ventures in moving forward...but, let's be careful about disregarding a friend due to their having a less than desired reputation, as, it could be that there is no opportunity or measure of reputation or trust (online or in a given system) for this friend's skill or area of expertise (in a particular system in which one is searching)...also, just as everything has a price, there could indeed be a roles or situations that are appropriate or sufficient for individuals with different levels of trust and reputation.... it certainly depends on the situation and risk...for example, when building a model house for a 2nd grade school project, does one need the best, most trusted, nails made for construction? Probably not. But, when building a mansion with an estimated market price of $50 million for a target market of sales entrepreneurs who made it big (and will hopefully remember who their friends were way back when), would one be wise to use the best, most trusted, nails made for construction? Probably a good idea!! (Although, one might argue that importance in construction goes well beyond the nails -- ok, ok, but, let's assume all else is equal so I caan make this point without writing a novel.) Indeed, yes, trust is a very important currency...remember, you get what you pay for...this holds when it comes to "buying" the trust and reputation that is associated with a potential business partner/associate in an exchange, including the exchange of referrals. Now, if you believe all of this, I have a fine bridge that I'd like to sell ya... A reasonable perspective, and, an important topic…Economics Nobel Laureate Ken Arrow did indicate that trust is the key to reducing friction in commerce…trust is key for successful relationships and ventures in moving forward…but, let’s be careful about disregarding a friend due to their having a less than desired reputation, as, it could be that there is no opportunity or measure of reputation or trust (online or in a given system) for this friend’s skill or area of expertise (in a particular system in which one is searching)…also, just as everything has a price, there could indeed be a roles or situations that are appropriate or sufficient for individuals with different levels of trust and reputation….

it certainly depends on the situation and risk…for example, when building a model house for a 2nd grade school project, does one need the best, most trusted, nails made for construction? Probably not. But, when building a mansion with an estimated market price of $50 million for a target market of sales entrepreneurs who made it big (and will hopefully remember who their friends were way back when), would one be wise to use the best, most trusted, nails made for construction? Probably a good idea!! (Although, one might argue that importance in construction goes well beyond the nails — ok, ok, but, let’s assume all else is equal so I caan make this point without writing a novel.)

Indeed, yes, trust is a very important currency…remember, you get what you pay for…this holds when it comes to “buying” the trust and reputation that is associated with a potential business partner/associate in an exchange, including the exchange of referrals.

Now, if you believe all of this, I have a fine bridge that I’d like to sell ya…

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