Happy Holidays and Happy New Year to all. As the end of 2008 rapidly approaches, the Inquisix team hopes you are all enjoying the holidays with your family and friends. If you’re thinking of prepping early for 2009, here’s some of our most popular articles from 2008.

Why Cold Calling Doesn’t Work:

• Cold Calling Is Ineffective
• Selling to Senior Management

Cold Calling From the Buyer’s perspective:

• Referrals from the Buyer’s perspective
• Where Senior Management Gets Their Info

Generating Referrals:

• Keys to a Strong Referral-Based Business
• Marketing While You Sleep
• Customers as References Not Referrals
• The Golden Rule of Networking

Pay or Play for Referrals/Reputation:

• Paying for Relationships