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	<title>Comments on: Make It Relevant</title>
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	<description>Trusted Referrals™ &#38; Inquisix Connects Businesses to MORE Business</description>
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		<title>By: Laurel</title>
		<link>http://inquisix.com/blog/2009/02/17/make-it-relevant/comment-page-1/#comment-334</link>
		<dc:creator>Laurel</dc:creator>
		<pubDate>Mon, 23 Feb 2009 15:44:54 +0000</pubDate>
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		<description>Great post and perfect timing.  
I was working on an agenda for my biggest customer when this email came thru.  I tossed out my original agenda and started over with &quot;Why am I in your office?&quot;  This post encouraged me to be very clear and concise about why I was taking up his time and what benefit I would bring to him that the others in the waiting room couldn&#039;t.  
Not only did he hear what I wanted him to hear, he asked if he could have a second copy to give to his Sr. VP to review.
Maybe your next post can be about how to take this response and make sure they do something with it before the next guy gets into the office.
Thanks for the great insight and hopefully adding to his and my bottom line!</description>
		<content:encoded><![CDATA[<p>Great post and perfect timing.<br />
I was working on an agenda for my biggest customer when this email came thru.  I tossed out my original agenda and started over with &#8220;Why am I in your office?&#8221;  This post encouraged me to be very clear and concise about why I was taking up his time and what benefit I would bring to him that the others in the waiting room couldn&#8217;t.<br />
Not only did he hear what I wanted him to hear, he asked if he could have a second copy to give to his Sr. VP to review.<br />
Maybe your next post can be about how to take this response and make sure they do something with it before the next guy gets into the office.<br />
Thanks for the great insight and hopefully adding to his and my bottom line!</p>
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