Very nice article by Michael Katz about why asking your clients for referrals is a bad idea. His analogy is that asking customers for referrals is like someone asking you if they can date your sister. As I’ve written before, I agree about not asking your customers for referrals and instead ask them to be references.

Michael sends out an e-newsletter focused on writing better e-newsletters. You can read why Michael feels the same way I do about customers and referrals here. If you’d like to listen to the newsletter instead, click here.

And why a penguin below? Because Michael’s company is called Blue Penguin Development.