Nigel Edelshain of Sales 2.0 was interviewed on yourBusinessChannel recently and he discussed what salespeople need to do today to win more business.  Nigel’s call to action is to “…get together and share their rolodexes….to win business and keep their jobs.”  He suggests starting online with LinkedIn, AllyForce, SalesConx or Inquisix.

Maybe this is my personal pet peeve about social networking sites and thus this WSJ article resonated with me.

How Facebook Ruins Friendships

The author’s rant is that too many people have moved their relationship online at the expense of face-to-face time.  And that too many people share the dreaded TMI (Too Much Information) on Facebook – information they’d never share in public but feel compelled to share on-line.

I had a FB friend pondering online if they should have another child.  TMI!

Another about their trip to the dentist.  Another TMI!

Still, given the explosive growth of Facebook, Twitter and (to a lesser extent!) Inquisix, I think that people have just started learning how to communicate properly online. However, if we’re still struggling with in-person conversations and understanding email messages, then Miss Manners and her colleagues have a lot of work to do!

As many of you know, I’m a big fan of Joanne Black and her book, “No More Cold Calling™” because so much of what she writes is the foundation on what Inquisix is built upon.   When Dave and I were first sharing the referral exchange idea that became Inquisix, we were introduced to Joanne by Philippe Lavie, sales trainer from Chicago.  Joanne and I talked a few times and then agreed to meet at the first Sales 2.0 conference in San Francisco.  I had a chance to pick up Joanne’s book and read it before meeting her in Chicago.  I felt like I was in college again because when I was done reading her book, it was filled with my yellow highlighting.  I’ve now met Joanne a few times while I’m in San Francisco and her advice on building a better Inquisix has proven invaluable.

Joanne has now extended her website’s offerings to include a blog, Facebook page and Twitter account.  It’s now even easier to get her good advice.

As a salesperson, are you selling to your prospects or helping them solve problems?

Zig Ziglar says, “You can get everything in life  you want if you help other people get what they want.”  As quoted in Selling Power maagazine, June 2009 issue, page 28.

Zig’s message at first glance seems a bit naive especially since it seems contrary to messages you receive at school, on the playing fields and at work about being number 1.

But in this new Sales 2.0 “empowering the customer” environment, is there any other way to be successful in your career?

Jon Hansen hosts a Talk Radio Show, “PI Window on Business” that reaches an estimated 300,000 syndicated subscribers worldwide every month.  The PI Social Media Network is internationally recognized for its ability to identify, structure and disseminate the ideas and visions that are reshaping the emerging global enterprise.

He’s talking with Michael Kreppein, Chief Sales Officer of Inquisix, to examine more closely the emergence of “reputation networks” and their effects on personal branding in the Web 2.0 world. Reputation networks, like Inquisix, are gaining ground to combat the growing problem within the realms of social networking, where references or testimonials are bartered by an ever-expanding network of interloping relationships between name collectors versus relationship builders.

Please join us.

Wednesday September 23, 2009 at 12.30pm ET

There were two articles I read recently that really resonated with me although they’re about separate topics.  Hence the long and unwieldy title. I think the first issue about saying, “No” to friend requests is a new phenomena that the rise in social networking has created.  And technology has also come in between you and your customer when you want to get your message across to one or two people.  Hmm, technology – you can use it to increase quantity at the cost of quality.  Maybe these two topics have a common link after all.

• What’s the Right Way to Say ‘I Don’t Want to Be Your Friend’? – I’ve read and re-read this posting several times because it’s an issue that I face often. Where’s Ann Landers or Miss Manners when we need the answer to this question that only today’s times of social networks invading our personal space. Why I get business colleagues asking me to be Facebook friends I don’t know. Why I want to connect on LinkedIn with someone who openly admits to wanting to collect the largest number of connections is beyond me.
• The talking pad – I really dislike PowerPoint presentations to get my message across to one or two people sitting with me at the table. Colleagues laugh at my laminate, as I’ll bring 2 slides printed out and laminated back-to-back as my presentation cues. Using a pad of paper or a whiteboard is just as effective. There are many & better options than flipping up the laptop and presenting. Start using them (again) and watch your conversions increase.

Is Inside Sales growing at the expense of Outside Sales?

• Some Sobering Sales Statistics – Another blog article that remarks on the trends of inside sales teams growing in importance and size while forecasts for the death of outside sales teams continue.

I’ve sold as & managed an inside sales group.  And I’ve done the same in the field so I can see both sides of this argument.  Perhaps has the market for a certain product matures overtime, the distribution of that product changes from field to inside to channel to online.  Are many big-ticket B2B products in a new market sold over the phone?  I doubt it.  But I’m sure the add-on sales of laptops once the vendor has been chosen is an easy sale over the phone or via the web.

So many professionals & businesses don’t see the end of their way of doing things.  Look at newspapers today.  Horse carriage manufacturers 100 years ago.  Is this the beginning of the end for outside sales?  Time will tell.

Following up on my previous post, “Better & Lighter Ways to Deliver Your Message”, Seth Godin posted recently on a chart he thought up about the delivery mechanism of your message:

• The bandwidth-sync correlation that’s worth thinking about – Interesting graph from Seth Godin that at first glance made me think of Gartner’s magic quandrant. Except that in his chart the sweet spot for a market isn’t the upper-right quadrant. Then I noticed only 3 of the communcation forms had company names attached to them – Twitter, YouTube and Cisco Telepresence. Cisco? How’d they get to be in the upper-right hand corner? Hardly a ubiqituos communication method. And where’s Skype? Where’s all the social networks? I’d put Skype in the sweet spot but higher than telephone. And I’d put social networks in sweet spot, too, and to the right of blogs. And take off Cisco.

Have you seen the old Microsoft television ad of a guy walking right thru airport security with just his Windows Mobile device while the next guy struggles with laptop and projector?  And then the Windows Mobile guy just sets his phone down on the conference table and it sends the presentation to the prospect’s projector without wires?  Such a tease since it didn’t exist.  And Microsoft certainly wasn’t going to the be first one to release such a useful device.

So when I saw this posting, I was very happy.  It’s a two-fer:  projector light enough to put in your pocket and a tablet that’s smaller than a laptop but more useful then a netbook.

Did anyone see JigSaw’s recent announcement that they’ve sent up an exchange where you can sell a referral to your contacts?  It’s called “JigSaw Connect” and given the number of members they have (850K registered  members), this could be the first exchange to make selling a referral by the individual sales rep successful.

Selling a referral to your customer isn’t anything new.  Companies have been doing it at the corporate level for years.  They call it the affiliate program or the business development partner program or just the reseller program.  And this seems to be a well understood and accepted practice by the customers.

Individual sales reps and agents selling a referral to their customer in certain industries isn’t new, either.  The introduction of a mortgage broker by the real estate agent that just found your new home probably comes with a kick-back to the agent from the mortgage broker.  Maybe the referral fee is not as well understood by the consumer but I don’t think anyone would be surprised.

Now JigSaw is taking this to a new level.  It’s at the rep level where an individual rep can earn $200 by referring their customer to any vendor that’s signed up to advertise on JigSaw Connect.  And it’s many industries, even ones where traditionally the selling of referrals at the rep level is frowned upon.  The only other site I’ve seen that offers this exchange of referrals for cash is SalesConx, a startup based in New York City.  But they don’t have the membership scale that JigSaw has.

I’ll be very interested to see how JigSaw Connect fares.  JigSaw itself received a lot of negative press early on because people were offended that their business information was sold anonymously.  JigSaw will say that they’re just collecting business information differently than a Hoovers or OneSource but aren’t any different in the information they deliver.  I’ve used JigSaw for years and Inquisix is a JigSaw data partner so I don’t have an issue with the service.

Still, selling referrals versus giving referrals is an interesting dilemma for some.  BNI members give referrals to get them in return, i.e. “Givers Gain“.  At Inquisix, we encourage members to give referrals to increase their reputation with their own customer.  But no money is exchanged.

Would you anonymously sell the business cards you’ve collected to a data broker, i.e. JigSaw?

Would you sell a referral to a business contact you have?

There’s a big jump in effort, responsibility, and reputation between the 2 questions.  Let’s see how this pans out.